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Pharmaceutical Advertising: The FDA Does Not Protect Us
Allen F. Shaughnessy, PharmD;
David C. Slawson, MD;
Joshua C. Bennett, MD
Harrisburg Hospital Family Practice Residency Harrisburg, Pa
Arch Fam Med. 1994;3(12):1031.
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The recent triptych of viewpoints1-3 on the presumed usefulness of pharmaceutical marketing seems to signal that the pendulum of opinion is swinging back in the direction of "it's really not so bad after all." The assertions contained therein have been rebutted by others,4-7 but we will not reiterate the arguments here. We would, however, like to address a commonly held misconception again presented in these articles.
Two1,3 of the three authors point to the Food and Drug Administration (FDA) and find comfort in the fact that this agency is tasked with regulating drug advertising. Levy3 points out that "only" 8% of advertisements are in violation of regulations. Translated, this means that at least one of the 11 advertisements in the April issue of the ARCHIVES is likely to be misleading and, thus, provide potentially harmful information.
In fact, the FDA, according to David A. Kessler, MD
. . . [Full Text PDF of this Article]
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