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Use and Effectiveness of Transdermal Nicotine in Primary Care Settings
Douglas R. White, MD
A Family Care Center, Inc Covington, Ga
Arch Fam Med. 1995;4(4):304.
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I read with great interest the article by Cummings et al1 in the August 1994 issue of the ARCHIVES. However, I would like to point out an issue that I be lieve has a direct impact, not only on the use of nicotine replacement therapy (NRT), but on patient compliance as well. It appears that the authors failed to mention the impact of media advertising on patient requests for NRT.
I have been prescribing NRT since 1990 in private practice. This has afforded me the opportunity to monitor the number of NRT requests as well as compliance with behavior counseling. Based on my experience, it appears that the number of patients requesting NRT goes up proportionately with media advertising. In addition, those who are currently receiving NRT tend to be more compliant with behavior counseling when levels of broadcast advertising are high than when they are low. As a
. . . [Full Text PDF of this Article]
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