10.2190/GARG-PGFD-T1J4-T1RG GARGPGFDT1J4T1RG 0 AN INVESTIGATION OF THE INTENSITY OF TRADITIONAL UNIONIZATION MOTIVES IN A NONBARGAINING ENVIRONMENT 20020509 20020509 20020509 20020509 http://baywood.metapress.com/link.asp?target=contribution&id=GARGPGFDT1J4T1RG 2 RICHARD L. COFFINBERGER This article reports the results of a study to identify both the hierarchy and the relative intensity of traditional unionization motives in an environment where public employees are denied the right to bargain collectively. It was concluded that psychological unionization motives were both the most important and the most intense reason for joining a union in a nonbargaining environment and that economic unionization motives were the second most important and second most intense. Although social motives were the least important and least intense motive for unionizing in a nonbargaining environment, social motives still exerted a meaningful influence on the decision to join a union.