10.2190/X9GW-VR23-PHBF-2F1P X9GWVR23PHBF2F1P 209 REFLECTIONS OF A RANK-AND-FILE FACULTY UNION ORGANIZER AT A PUBLIC UNIVERSITY 209 221 20040922 20040922 20040922 20040922 X9GWVR23PHBF2F1P.pdf http://baywood.metapress.com/link.asp?target=contribution&id=X9GWVR23PHBF2F1P 3 VICTOR G. DEVINATZ Illinois State University, Normal Wheeler and McClendon's model provides an excellent framework for understanding the dynamics of faculty union organizing drives, many of which occur at public universities. Since few faculty members are ideologically committed to unionism, it is important to utilize the rational calculation path and the emotional path during the organizing campaign, as opposed to the political/ideological beliefs path. When collecting authorization cards, the rational calculation path can be effectively utilized, but for a successful election vote to occur, the emotional path must also be successfully used. Based on the author's personal organizing experience, this article provides tips, consistent with the use of the rational calculation path, for faculty union organizers to use when collecting authorization cards. In addition, there is a discussion on the importance of utilizing the emotional path to achieve a union victory in faculty certification elections. K. Cameron, The Relationship Between Faculty Unionism and Organizational Effectiveness, Academy of Management Journal, 25:1, pp. 6-24, 1982. G. Rhoades, Managed Professionals: Unionized Faculty and Restructuring Academic Labor, State University of New York Press, Albany, 1998. G. B. Williams and P. A. Zirkel, Shift in Collective Bargaining Issues in Higher Education: A Review of the Literature, Journal of Collective Negotiations in the Public Sector, 18:1, pp. 73-86, 1989. J. Garabino, The Emergence of Collective Bargaining, in Faculty Unions and Collective Bargaining, E. D. Duryea, R. S. Fisk and Associates (eds.), Jossey-Bass, San Francisco, pp. 1-19, 1973. L. A. Graf, M. Hemmasi, K. E. Newgren, and W. R. Nielsen, Profiles of Those Who Support Collective Bargaining in Institutions of Higher Learning and Why: An Empirical Examination, Journal of Collective Negotiations in the Public Sector, 23:2, pp. 151-162, 1994. J. T. Rosenthal, M. L. Cogan, R. Marshal, J. W. Meiland, P. K. Wion, and I. F. Molotsky, Report: The Work of Faculty: Expectations, Priorities, and Rewards, Academe (January-February), pp. 35-48, 1994. L. R. Pratt, A New Face for the Profession, Academe (September-October), pp. 38-41, 1994. S. Aronowitz, Academic Unionism and the Future of Higher Education, in Will Teach for Food: Academic Labor in Crisis, C. Nelson (ed.), University of Minnesota Press, Minneapolis, pp. 181-214, 1997. L. R. Pratt, Disposable Faculty: Part-Time Exploitation as Management Strategy, in Will Teach for Food: Academic Labor in Crisis, C. Nelson (ed.), University of Minnesota Press, Minneapolis, pp. 264-277, 1997. K. Thompson, Alchemy in the Academy: Moving Part-Time Faculty from Piecework to Parity, in Will Teach for Food: Academic Labor in Crisis, C. Nelson (ed.), University of Minnesota Press, Minneapolis, pp. 278-290, 1997. S. Aronowitz, The Knowledge Factory: Dismantling the Corporate University and Creating True Higher Learning, Beacon Press, Boston, 2000. J. R. Magney, Faculty Union Organizing on the Research Campus, Thought & Action, 15:1, pp. 111-126, 1999. B. McClure, Tenure at the University of Minnesota: A Postmortem, Thought & Action 15:2, pp. 97-104, 1999. H. N. Wheeler and J. A. McClendon, The Individual Decision to Unionize, in The State of the Unions, G. Strauss, D. G. Gallagher, and J. Fiorito (eds.), Industrial Relations Research Association, Madison, Wisconsin, pp. 47-83, 1991. W. H. Holley, Jr., K. M. Jennings, and R. S. Wolters, The Labor Relations Process (7th Edition), Harcourt College Publishers, Fort Worth, Texas, 2001. K. Bronfenbrenner and T. Juravich, It Takes More Than House Calls: Organizing to Win with a Comprehensive Union-Building Strategy, in Organizing to Win: New Research on Union Strategies, K. Bronfenbrenner, S. Friedman, R. W. Hurd, and R. L. Seeber (eds.), Cornell University Press, Ithaca, New York, pp. 19-36, 1998. K. Bronfenbrenner, The Role of Union Strategies in NLRB Certification Elections, Industrial and Labor Relations Review, 50:2, pp. 195-212, 1997. "Who and Why?" Faculty for Shared Governance Informational Memorandum Number 11, March 7, 2000. T. Meisenhelder, The Class Position of College and University Faculty, The Social Science Journal, 23:4, pp. 375-389, 1986. Abacus Associates, Illinois State University Faculty Opinions on Certifying ISUFA, commissioned by the National Education Association, September 2000. L. Cohen and R. W. Hurd, Fear, Conflict, and Union Organizing, in Organizing to Win: New Research on Union Strategies, K. Bronfenbrenner, S. Friedman, R. W. Hurd, and R. L. Seeber (eds.), Cornell University Press, Ithaca, New York, pp. 181-196, 1998. C. L. Maranto and J. Fiorito, The Effect of Union Characteristics on the Outcome of NLRB Certification Elections, Industrial and Labor Relations Review, 40:2, pp. 225-240, 1987. R. W. Hurd and A. McElwain, Organizing Clerical Workers: Determinants of Success, Industrial and Labor Relations Review, 41:3, pp. 360-373, 1988.