10.2190/3CCL-79BC-RK1W-H8YK 3CCL79BCRK1WH8YK 0 THE RHETORIC OF COLLECTIVE BARGAINING AT UNIVERSITIES 20020509 20020509 20020509 20020509 http://baywood.metapress.com/link.asp?target=contribution&id=3CCL79BCRK1WH8YK 4 BARRY KEATING The thesis of this paper is that the arguments most often voiced by the proponents or opponents of a faculty union are mere rhetoric and that the real motivation of faculty members openly voicing their views is their own expected payoff. Those faculty members with the most to gain will be the ones with the greatest reason for openly engaging in a representation struggle. This conclusion is interesting in light of the fact that most faculty members who are either openly supporting or opposing collective bargaining, do so through the use of arguments phrased in terms of the public good or "bad" the collective bargaining would bring about.