10.2190/0G8J-CQ8J-WMMX-2LW5 0G8JCQ8JWMMX2LW5 0 A COMPARISON OF CAMPAIGN TECHNIQUES IN CONTESTED FACULTY ELECTIONS: AN ANALYSIS OF THE FLORIDA EXPERIENCE 20020509 20020509 20020509 20020509 http://baywood.metapress.com/link.asp?target=contribution&id=0G8JCQ8JWMMX2LW5 2 DAVID B. STEPHENS AND PAUL R. TIMM This study investigates the importance of the campaign process in contested faculty elections in higher education. The intent was to evaluate the importance of the campaign in the individual's decision-making process, assess the effectiveness of competing organizations' campaigns, and compare the relative effectiveness of campaign communication techniques. Marked differences were found in the content and appeal of the competing groups in the 1976 Florida election. Based on these findings, a model for a successful faculty unionization campaign is offered.