10.2190/73TJ-EWBY-285C-GKTA 73TJEWBY285CGKTA 6 Consumers Without a Direct Economic Incentive to Conserve Energy 157 164 20020509 20020509 20020509 20020509 73TJEWBY285CGKTA.pdf http://baywood.metapress.com/link.asp?target=contribution&id=73TJEWBY285CGKTA 2 C. Samuel Craig John M. Mc Cann Graduate School of Business Administration, New York University Graduate School of Business Administration, Duke University Individuals living in master-metered dwellings consume more electricity than their counterparts living in single-metered dwellings. Part of the reason is that individuals in master-metered dwellings do not have a direct economic incentive to conserve energy. A sample of master-metered and single-metered individuals is examined to provide some guidance in formulating appeals to achieve energy conservation. D. Yergin, Conservation: The Key Energy Source, R. Stobaugh and D. Yergin (eds.), <i>Energy Future</i>, Random House, New York, 1979. P. C. Stern and G. T. Gardner, A Review and Critique of Energy Research in Psychology, <i>Social Science Energy Review</i>, Yale University, in press. Midwest Research Institute, <i>Energy Conservation Implications of Master-Metering</i>, Vol. 1, National Technical Information Service, Washington, D. C., pp. 254-322, 1975. R. W. Carlton, Testimony, State of New York Public Service Commission, Case 26998—Proceeding on Motion of the Commission as to Rent-inclusion and Submetering, 1978. Angeles Real Estate Company Survey, <i>Wall Street Journal</i>, p. 1, May 1, 1980. R. Lukas, Testimony, State of New York Public Service Commission, Case 26998—Proceeding on Motion of the Commission as to Rent-inclusion and Submetering, 1978. T. J. Newsom and U. J. Makranczi, Reducing Electricity Consumption of Residents Living in Mass-Metered Dormitory Complexes, <i>Journal of Environmental Systems, 7</i>, pp. 215-235, 1977-78. L. McClelland and S. J. Canter, The Resident Utility Billing System: A Method of Reducing Energy Waste in Master-Metered Rental Housing, <i>Proceedings of the Third National Conference and Exhibition on Technology for Energy Conservation</i>, Tucson, Arizona, January 23-25, 1979. P. Ellis and G. Gaskell, A Review of Social Research on the Individual Energy Consumer, London School of Economics and Political Science, 1978. B. C. Farhar, P. Weis, C. T. Unseld and B. A. Burns, <i>Public Opinion About Energy: A Literature Review</i>, Solar Energy Research Institute, Golden, Co., 1979. D. J. Delprato, Prompting Electrical Energy Conservation in Commercial Users, <i>Environment and Behavior, 9</i>, pp. 433-440, 1977. C. S. Craig and J. M. McCann, Assessing Communication Effects on Energy Conservation, <i>Journal of Consumer Research, 5</i>, pp. 82-88, September 1978. M. H. Palmer, M. E. Lloyd and K. E. Lloyd, A Experimental Analysis of Electricity Conservation Procedures, <i>Journal of Applied Behavior Analysis, 10</i>, pp. 665-672, 1978.