10.2190/3FWV-4WM0-R6MC-2URB 3FWV4WM0R6MC2URB 1 Encouraging Environmentally Appropriate Behavior: The Role of Intrinsic Motivation 281 292 20020509 20020509 20020509 20020509 3FWV4WM0R6MC2URB.pdf http://baywood.metapress.com/link.asp?target=contribution&id=3FWV4WM0R6MC2URB 4 Raymond De Young University of Michigan Despite over a decade of intense research we know surprisingly little about what encourages people to adopt and maintain an ecologically compatible lifestyle. The purpose of this research was to understand the types of motives people have to conserve natural resources during their daily activities. Data from 263 respondents to a mail-back questionnaire were subjected to dimensional analysis and analysis of variance. Three sets of scales were examined in detail: behaviors, satisfactions, and motivations. The results indicate that people have a variety of motives for conserving resources and derive a series of distinct satisfactions from both recycling and reusing materials. 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