10.2190/XWXV-CBLU-HJRV-HRPB XWXVCBLUHJRVHRPB 3 Exchange Satisfaction for Fees: Willingness to Pay for a Park Environment 111 122 20020509 20020509 20020509 20020509 XWXVCBLUHJRVHRPB.pdf http://baywood.metapress.com/link.asp?target=contribution&id=XWXVCBLUHJRVHRPB 2 Francis P. Noe Cary D. McDonald William E. Hammitt National Park Service, Atlanta, Georgia Clemson University, Clemson University of Tennessee, Knoxville Instituting fees for participation in public parkland recreation may change role relations between park users and management. Social exchange theory was used to predict how a visitor's level of satisfaction with a park experience related to a willingness-to-pay fee. Three separate studies were analyzed to test a satisfaction/pay option. The results derived from exchange theory indicated that the more satisfied user of public parklands would be more willing to spend a higher dollar amount for a continued satisfying experience. P. F. Secord, The Origin and Maintenance of Social Roles: The Case of Sex Roles, in <i>Personality Roles, and Social Behavior</i>, W. Ickes and E. S. Knowles, (eds.), Springer-Verlag, New York, pp. 33-54, 1982. J. Stolte, Sociological Exchange Theory: Ascent of the Structural Viewpoint, <i>International Review of Modern Sociology</i>, pp. 299-324, January-December, 1981. M. Athay and J. A. Darley, Social Roles as Interaction Competencies, in <i>Personality Roles, and Social Behavior</i>, W. Ickes and E. S. Knowles (eds.), Springer-Verlag, New York, pp. 55-76, 1982. M. Thrasher and D. Dunkerley, A Social Exchange Approach to Implementation Analysis, <i>Social Science, 21</i>:3, pp. 349-382, 1982. H. C. Bredemeir, Exchange Theory, <i>in A History of Sociological Analysis</i>, H. Bottomore and R. Nisbet (eds.), Heinemann, London, 1979. C. D. McDonald, W. E. Hammitt, and F. D. Dottavio, An Individual's Willingness to Pay for a River Visit, Proc, 1984 National River Recreation Symposium, Baton Rouge, Louisiana, pp. 605-618, 1984. W. E. Hammitt and C. S. Stromeier, The Likelihood of Public Campers to Use Nearby Private Campgrounds, <i>Journal of Travel Research</i>, pp. 15-17, Summer, 1983. D. Cockrell and J. D. Wellman, Democracy and Leisure: Reflections on Pay-as-You-Go Outdoor Recreation, submitted to <i>Journal of Park and Recreation Administration</i>, pp. 1-13, 1985. J. Knetsch and R. K. Davis, Comparisons of Methods for Recreation Evaluation, in <i>Land and Leisure</i>, D. W. Fisher, G. E. Louis, and G. B. Priddle (eds.), Maaroufa Press, Chicago, pp. 175-191, 1973. A. H. Underhill, Grand Canyon National Park Visitors, Technical Report No. 14, C. P. S. U., University of Arizona, pp. 1-35, 1984. C. D. McDonald and W. E. Hammitt, A Whitewater Visitor Survey of the Big South Fork National River and Recreation Area, Report on file, Southeast Region, National Park Service, Atlanta, Georgia, 185 pp., 1985. A. Aveni, Ramblin' Raft Race: A Single Variable Summary of Floaters on the Chattahoochee River, Report on file, Southeast Region, National Park Service, Atlanta, Georgia, 1980. C. D. McDonald and W. E. Hammitt, A Deer Hunter Survey of the Big South Fork National River and Recreation Area, Report on file, Southeast Region, National Park Service, Atlanta, Georgia, 151 pp., 1985. R. Zeller and E. Carmines, <i>Measurement in the Social Sciences</i>, Cambridge University Press, New York, 198 pp., 1980. D. H. Rosenthal, J. B. Loomis, and G. L. Peterson, Pricing for Efficiency and Revenue in Public Recreation Areas, <i>Journal of Leisure Research, 16</i>:3, pp. 195-208, 1984. National Park Service, Southeast Regional Office, Atlanta, Georgia, Service-wide Revenue Strategies Assessment Report, 85-05, pp. 1-27, 1985.