10.2190/NYA6-1H6Q-DUUU-X2KR NYA61H6QDUUUX2KR 2 Energy Conservation Behavior: A Critique of the Cost-Minimization Model, and a Review of Some Alternative Models 15 30 20020509 20020509 20020509 20020509 NYA61H6QDUUUX2KR.pdf http://baywood.metapress.com/link.asp?target=contribution&id=NYA61H6QDUUUX2KR 1 Paul S. Komor Lyima L. Wiggins Center for Energy and Environmental Studies, Princeton University, Princeton, New Jersey Department of Civil Engineering, Stanford University, Stanford, California Methods commonly used to predict the effects of energy conservation programs, such as end-use models and discount rate estimates, make implicit use of the rational microeconomic model. This model is weak as a descriptive model, due in part to the rationality assumption, the exclusion of nonfinancial goals, and the failure to differentiate between perceived and actual costs. This article critiques the discount-rate model, and provides empirical evidence supporting the rejection of this model. 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