10.2190/80XY-MBQ0-YKX5-QBBU 80XYMBQ0YKX5QBBU 105 COMPARISON OF TWO TECHNIQUES TO PROMOTE RECYCLING: BLOCK LEADER VERSUS REWARD 105 134 20050921 20050921 20050921 20050921 80XYMBQ0YKX5QBBU.pdf http://baywood.metapress.com/link.asp?target=contribution&id=80XYMBQ0YKX5QBBU 2 GONZALO DÍAZ MENESES PH.D. ASUNCIÓN BEERLI PALACIO PH.D. Universidad de Las Palmas de Gran Canaria This work centers on the study of the recycling adoption making process due to the application of promotion techniques from a immediate perspective: 1) reward technique described as giving a gift to the participants in a promotion program within a lottery; and 2) commitment by block leader technique characterized by the agreeing subject signing a request or statement in which he/she promises to fulfill the conditions of the recycling thanks to the encouragement of a person who belongs to the same social circle. 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