10.2190/9W4J-7LPP-XGBK-Y8XU 9W4J7LPPXGBKY8XU 3 Promoting Energy Conservation in University Dormitories by Physical, Policy and Resident Behavior Changes 29 38 20020509 20020509 20020509 20020509 9W4J7LPPXGBKY8XU.pdf http://baywood.metapress.com/link.asp?target=contribution&id=9W4J7LPPXGBKY8XU 1 Lou McClelland Laura Belsten Institute of Behavioral Science, University of Colorado Two successive energy conservation programs were implemented in four University of Colorado dormitories. Program I included persuasive communications, information, feedback, and group meetings. Program II included in addition a monetary incentive for conservation. The first program reduced electricity consumption to 84 per cent of baseline; the second, to 90 per cent of the <i>revised</i> (i.e., lowered) baseline. Consumption did not rise to baseline levels following either program. Interviews with dormitory students and staff suggest that both everyday resident actions (e.g., turning off lights) and physical-policy changes (light bulb removal, closure of unused rooms) were important in reducing consumption. Reasons for the behavioral and physical-policy changes and implications for conservation programs and conservation research are discussed. J. Magarrell, $200 per Student for Energy, <i>The Chronicle of Higher Education, XV</i>, pp. 1, 11, 1977. K. Koman, Lagunita Court Tries Voluntary Energy Conservation, <i>The Stanford Daily</i>, p. 14, March 10, 1977. The Contest Is On!, <i>The Energy Council Newsletter, 4</i>, Dartmouth College, Hanover, New Hampshire, p. 3, November 1977. Oklahoma State University Saves in Dorm Challenge, <i>National Energy Conservation Challenge Newsletter, 4</i>, Western State College, Gunnison, Colorado, p. 1, January 1978. T. J. Newsom and U. J. Makranczy, Reducing Electricity Consumption of Residents Living in Mass-metered Dormitory Complexes, <i>Journal of Environmental Systems, 7</i>, pp. 215-235, 1977-78.