Reducing Cigarette Smoking in Supermarkets and Elevators
Leonard A. Jason
Roy Clay
Michael Martin
DOI: 10.2190/QHNL-A363-83UK-69QW
Abstract
Practically all nonsmokers are passive smokers since they are repeatedly forced to breath cigarette-smoke polluted air in public settings. The present experiment investigated various behavioral stimulus and consequence control strategies directed towards reducing smoking behaviors in settings frequented by nonsmokers. The first tactic, posting no-smoking signs, failed to reduce the rates of smoking in a Chicago supermarket. When a research assistant approached smokers and requested them to put out their cigarettes, over 90 per cent complied. The second study took place in elevators, a particularly troublesome behavior setting for nonsmokers. Using an ABAB design, a relatively simple consequence control tactic (politely requesting smokers to extinguish their cigarettes) produced dramatic reductions in smoking behaviors in elevators.This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.