After 1994, many memorials and museums were built in South Africa to commemorate/memorialize the history of the struggle against apartheid, the so-called ‘Memory Boom’. The Hector Pieterson Memorial and Museum (HPMM) in Soweto is no exception. Opened in 2002, it is now a world-renowned site. This article discusses ‘who actually comes to this memorial site and what is experienced there’ and describes the characteristics of this place from the perspective of everyday life in Soweto, which is a perspective that has rarely been addressed in previous studies. The paper uses an ethnographic approach involving participant observation and semi-structured interviews. Six months of research revealed two aspects. First, in terms of the type of visitors, it revealed that most visitors were tourists and students from outside Soweto and that few Soweto residents come to HPMM, except on the 16^th of June. Second, HPMM is now in the transitional phase of commemoration, the phase of potentially activating and relating different generations in Soweto. This is evident in the fact that there are local guides born after 1976, some even after the 1990s. Now seems to be the time to consider not only how the memory of the Soweto Uprising should be recorded, but also how to connect the 1976 generation with the local youth of today, and how to involve the local youth in the commemoration through HPMM, including how to take over the role of storytelling, especially since the museum deals with the local history in which it is located.