Journal Facts

Journal
Journal of Collective Negotiations
ISSN
2167-7816 (print) 2167-7824 (electronic)
Volume
7
Issue
2
Date
6/1/1978

Article Facts

Title
A COMPARISON OF CAMPAIGN TECHNIQUES IN CONTESTED FACULTY ELECTIONS: AN ANALYSIS OF THE FLORIDA EXPERIENCE
DOI
10.2190/0G8J-CQ8J-WMMX-2LW5
Author
DAVID B. STEPHENS AND PAUL R. TIMM
Online Date
05/09/2002

Article Links

A COMPARISON OF CAMPAIGN TECHNIQUES IN CONTESTED FACULTY ELECTIONS: AN ANALYSIS OF THE FLORIDA EXPERIENCE

DAVID B. STEPHENS AND PAUL R. TIMM

DOI: 10.2190/0G8J-CQ8J-WMMX-2LW5

Abstract

This study investigates the importance of the campaign process in contested faculty elections in higher education. The intent was to evaluate the importance of the campaign in the individual's decision-making process, assess the effectiveness of competing organizations' campaigns, and compare the relative effectiveness of campaign communication techniques. Marked differences were found in the content and appeal of the competing groups in the 1976 Florida election. Based on these findings, a model for a successful faculty unionization campaign is offered.

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